Wednesday, February 10, 2010

Attitude part two- Still the key to success behind the chair!

"Do what you love and the money will follow"
True?
Maybe maybe not.
Maybe more true is this "show me someone who is miserable at in their career and i will show someone who has a hard time attracting clients" No matter how skilled you are. One of the laws of life that proves itself over and over again is the 80/20 rule. It basically states 8 out of 10 of us are for all intents and purposes will never really live life to the scale of happiness, financial success, physical vitality, quality relationships or spiritual abundance that we truly deserve.

While on the other hand, 2 out of 10 of us seem to have more of a handle on those areas of our lives and seem to be able to enjoy the fruits of life at a greater level of appreciation... What does this have to do with the salon industry? Everything!! I happen to work with a girl who proves this to me every day. She is a very busy and successful hairdresser, part time college student (just a few credits away from her bachelors degree) is in a smitten relationship and never holds a bad mood for too long. I know hairdressers that run circles around her when it comes to technical ability. However day in and day out She runs circles around their bank accounts. And all of that is done with a smile on her face!

So what's my point? Simply, attitude = altitude. In business, personal and all other areas of your life you can find proof. Attitude, it's so hard when i have to and so easy when i want to! Attitude
1. A position of the body or manner of carrying oneself.
2. A state of mind feeling or disposition.
3. A way of seeing things.

I ask you now, are you getting what you want from all areas of your life?? I mean really. Not just partially satisfied but totally fulfilled! If things just can't get any better than stop reading and go spend your lotto ticket wisely.

If your at the top of your game ? or in a bit of a valley, or feeling like your living a nightmare ? Here are some simple actions you can do on a daily basis to be sure your attitude is one that will keep the results you want in business and in life flowing without interruption and taking others up with you.

1. Take a few minutes in the morning to recognize what your grateful for. ( even if this seems a little corny ) think to yourself are you grateful for your family, children, health, job, that it's sunny or cold out. Are you grateful for a skill that you have? when you get that thought, really feel it and focus on it for a minute or so. This action alone will increase the quality of your interactions with yourself and the people you come in contact every day. If you feel there is nothing to be grateful for, what could you be grateful for ? make something up. The reason this is so important is the world and the news and culture will give us plenty negative to focus on. Consider it a healthy breakfast for the mind!!

2. Go out of your way once a day to make someone feel special. when you first start to practice this it may feel a bit contrived but hang in for a while. Make it authentic, you won't have to force it when the moment presents itself be in the moment. It may just be a smile or recognizing a quality in someone you have not noticed. Another great way is to simply to look people in the eye as you listen to them.. People love to be around people that make them feel great and people do business with people they like.

3. Finally, set an intention to enjoy the day. Have you ever heard someone say "if i can just get through these next few days then I'll enjoy myself". Oh yeah, even i catch myself saying that. Well, if that's the case why not enjoy yourself now. Have you ever heard "someday I'm gonna look back on this and laugh". Hey, Laugh now.. Your not getting any younger! An intention is different than a goal because it says, no matter what happens today I'm gonna do my best to find the good in it.

I invite you to try these things for just one week and see and feel the difference it will make in your life and those around you every day! For any questions or comments you can contact us on twitter: http://www/twitter.com/ibeautifydotnet

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Saturday, February 6, 2010

The importance of retail

I have recently heard some stats that should be alarming to the Independent salon and spa industry..

71% of clients leave a salon or spa and where never offered a professional products!
Yet 44% said they would buy if they where offered

.. so let me ask.. How would it benifet you if 44% of your clients left the salon purchasing professional products from you?
Well lets say you see on average 100 clients in a month and 44% of them left with just with a purchase of 20$.
let's do the math 44 x 20 = 880$ in retail sales JUST FOR ASKING!! lets say your commission is 15%,, 880 x 15% = 132$ per month for doing no more work at all..
Lets not forget this is recurring income, there are industry stats that says that a client that purchases a professional product from you on a first visit has a 60% greater chance of returning for a second visit.

Why would you think that is ??
Because, by offering your clients professional products, we have opportunity to focus on your clients favorite subject which is them!



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