The importance of retail

I have recently heard some stats that should be alarming to the Independent salon and spa industry..

71% of clients leave a salon or spa and where never offered a professional products!

Yet 44% said they would buy if they where offered

.. so let me ask.. How would it benifet you if 44% of your clients left the salon purchasing professional products from you?

Well lets say you see on average 100 clients in a month and 44% of them left with just with a purchase of 20$.

let's do the math 44 x 20 = 880$ in retail sales JUST FOR ASKING!! lets say your commission is 15%,, 880 x 15% = 132$ per month for doing no more work at all..

Lets not forget this is recurring income, there are industry stats that says that a client that purchases a professional product from you on a first visit has a 60% greater chance of returning for a second visit.

Why would you think that is ??

Because, by offering your clients professional products, we have opportunity to focus on your clients favorite subject which is them!

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