Dream Client... Hmmm.
What does that actually mean??
Well Do you happen to remember the moment you know this was your chosen career? What did that feel like? Where you curious?... excited?.... A little nervous maybe?? What did your clients look like? Where they models on the runway? or funky hipsters on "the scene"?
Or maybe it was your dream to help cancer patients look and feel better about themselves during a tough time in their lives? whatever it was, do you still feel that way? Do you really get to live your dream every day or are you living the Nightmare.
Wherever you are in your career its always nice to check in and make sure the path that you are on is the right path..
What are some things that we can do to take back the dream ?
Everything in your life once began as a thought.
Take a look at your car, your house, your significant other, your career or even your clientele. It may seem a little metaphysical but one of the first things that your gonna want to do is...
1. Begin to visualize your dream client (you already have some of them in your life)
- what do they look like
- how old are they
- what is there personal style
- what color is their hair or texture
- what kind of car do they drive
- where do they socialize
- how much money do they make
- how often do they receive maintenance on their hair, skin or nails
- what books do they read
- how do they like to be spoken to
- what kind of things do they find important
You want to come up with any and every detail that may be relevant to them wanting to spend their time and money with you. And why do they want to take your recommendations on their image ?...
Now... sit down and make this list, it's the first step in unlocking the door to re-living your dream career!!
Don't wait!!
Go now!!
Go ahead... Ill wait here...
Well?.. what did ya learn?
Is that what 80% or your existing clientele look like?
If not we have some more work to do..
It's time to take some personal responsibility for the business that you have created.
You hear it all of the time:
"My clients will not let me do the fun stuff on their hair"
"They always want the same thing"
"My clients are not adventurous, there conservative."
And then there is my personal favorite:
"My clients are cheap, they won't buy that stuff !!"
Whatever our clientele looks like, at some point we are responsible for creating it.
We all have heard the saying "What we permit, We promote !"
The truth is your clients come to you because they trust your judgment about their self image. We need to understand that our clients are expecting us to help take their ideas to the next level. It's our job to suggest what they have not envisioned!
We need to begin to talk with our clients about something we have not talked about for a long time... their hair, skin and nails!
We need to talk about their desired look and feel.
So what kind of business are you committed to having?? This brings us to our next step..
Now we need to take another look in the mirror.
2. How much does our desired clientele match the professional that we are being right now
- do we wear the looks that we are promoting Or at least talk about them
- do you go to the places your dream clients hang out at
- do you offer new options to every client every time
- if you where that perfect client, would you let you do your hair?
- do you attend regular networking events where your dream clients hang out
- do you belong or support the same charities that they do
- do you consistently attend or teach educational events to better your craft
You should be beginning to see that until you become the stylist, nail tech, or esthetician of your dreams why would we expect anyone else to want to come and see us?
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