I'm an Artist, not a salesperson!

When you ask Rockstar James Hetfield of Metallica if he has "sold out"

He will answer: "YES! we sell out every show"

This is the attitude I would love to see more stylists have..

yes we are artists, we have sharpened our technical skills,

we can highlight, color, cut and shatter a bob with our eyes closed.

But why is it we clam up when trying to sell a bottle of conditioner?

Its very important to educate your client wile styling their hair. Show them what to use tell them why it works, and

finally teach them how to use it.

Here is an example:

During your client consultation you learned that your client "Susie" has fine hair and wants more fullness and shine.

The education starts at the Shampoo bowl:

"Susie, I'm going to use a body building shampoo & conditioner.

This will give you a clean shine and won't weight your hair down.

So just lay back and relax..... doesn't this conditioner smell wonderful ?

......mmmmmm......

Quick simple and to the point, you don't need to list every ingredient.

So now you are ready to style:

Okay Susie, I'm going to use ( your fav product or fine hair ) This will support the roots to give you the boost you are looking

for. Show them how to use it, you spritz it in the roots and as you are working it in.. hand it to them, let them look at the bottle, touch it, smell it.

Next, while blowdrying give them a little lesson, show them how to hold the brush, how to section their hair, how to position the blow dryer etc.

Give your client the confidence to do their hair at home, and you will be surprised how many times you hear: "wow no stylist has ever showed me how to do that before".

When you finish up:

Always walk your guest to the check out, put at least 3 of the products you used on Susie's hair right on the counter.

"Susie here are the tools I've used in your hair to give you the body your looking for. What would you like to start with today? "

I promise... if you teach them ........... they will buy!!

And to help manage your new-found success on the business side check out the iBeautify.net stylist notebook
Organization and planning built for hairdressers by hairdressers.
www.ibeautify.net